Guest Editor – Kailash Murarka Past President, AIPMA

Too many exhibitions to go to….what do I do? We all would have heard this, with an increased frequency lately. And this concern comes...

Have A Sneak Peek Into JWC’s 2017 Global Industry Performance Review

This month we give out an exclusive report from the headquarters of jwc. It will tell you about the leading organisers in the global...

84th UFI Global Congress also revealed the importance of Data

I just attended the 84th UFI Global Congress at Johannesburg where delegates from over 55 countries gathered to discuss about the pressures and profit...

Need to utilize our potential for international conventions

Over the years I have attended several MICE industry forums & have repeatedly heard the government representatives highlighting on the on the significance of exhibitions &...

Guest Editor – Mahavir Pratap Sharma

Sales of any product or service can be classified into different and broad categories, need or desire, planned or impulsive, demand and supply; and...

Guest Editor Column – Sandeep Gurwara Managing Director, Reed Services International

They say marketing has 4 Ps - Price, Production, Promotion, and Place. There are those who say that Positioning is the fifth P of...

Guest Editor Column – Chander Mansharamani Vice Chairman – India Convention Promotion Bureau

Today International Conference and Conventions have become an indispensable feature. Increasing interdependence among Nations, Progress in Science and Technology, medicine, communication and World travel...

I invite you to EEA 2018

Dear Readers, Greetings! We are aware of your contribution to the exhibition industry and I warmly acknowledge your hard-work and commitment to set up new benchmarks...

EDITOR NOTE

I write this column to personally invite you to participate in the upcoming Exhibition Excellence Awards. The nominations are now open and many new...

MICE: The Economic Enabler

I visited the city of joy last month to attend the 11th ICPB CIC Conclave, held at the Biswa Bangla Convention Centre, which is...

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