MESSE MUENCHEN INDIA EXPANDS ITS TECHNOLOGY TRADE FAIR PORTFOLIO WITH THE ACQUISITION OF SMART CARDS EXPO AND THE CO-LOCATED SHOWS

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Messe Muenchen India announced the acquisition of Smart Cards Expo along with the co-located shows IoT India Expo, e-Security Expo, RFid India Expo, Biometrics India Expo, e-Payments Expo and Mobile Payments India, which were previously owned by Electronics Today. At present Messe Muenchen India organizes some of the leading technology oriented trade fairs in India including electronica India, productronica India, LASER World of PHOTONICS India and analytica Anacon India. This acquisition will expand its presence in the technology industry in India. On this occasion Mr. S. Swarn, CEO, Electronics Today said, “Smart Card Expo was started with a vision to make India a hub for smart card technology and I am very happy that, Messe Muenchen India, as highly professional trade fair organizer, has decided to acquire the trade fairs and carry forward my vision to the next level. I will extend my intense support by working closely with Messe Muenchen India in the future also.” Smart Cards Expo was launched in 1999 and the technology segments having synergies were introduced as co-located trade fairs over time. The 2017 edition held in New Delhi attracted almost 3,400 visitors and over 100 exhibitors and representing companies from 15 countries.

In line with its expansion strategy, Mr. Bhupinder Singh, CEO, Messe Muenchen India said, “Electronics Today has developed Smart Card Expo as India’s only trade fair focusing on smart card technology, RFID, biometrics among other segments, over the past 19 years and the acquisition will enable us to enter a niche market with these well-positioned shows. We are optimistic about the growing market segments represented at the trade fairs.”

Falk Senger, Managing Director, Messe München GmbH reiterated that, “We extend our sincere gratitude to Mr. S. Swarn for this collaboration. Messe Muenchen India is growing in India and this acquisition reinforces our international expansion strategy. We already have been organizing few of the leading technology shows in India and now our aim would be to enhance the value proposition for the industry.”
The next edition of Smart Cards Expo, IoT India Expo, e-Security Expo, RFid India Expo, Biometrics India Expo, e-Payments Expo and Mobile Payments India will be held on October 30, 31 and November 1, 2018 at Pragati Maidan, New Delhi.

As part of its international strategy, Messe München has been expanding its portfolio and offers a worldwide network. In India, Messe München founded its wholly owned subsidiary with a registered office in Mumbai in September 2007. Messe Muenchen India is one of the leading organizers of trade fairs in India with a vast portfolio of B2B events such as analytica Anacon India, bauma CONEXPO India, drink technology India, electronica India, IFAT India, Intersolar India, India Lab Expo, Indian Ceramics, LASER World of PHOTONICS INDIA, productronica India and recently acquired Smart Cards Expo. The local trade fairs provide Messe München and its international exhibitors with access to high-potential markets.
Messe Muenchen India works closely with industry stakeholders to deliver well researched and professional trade fairs keeping in mind the priorities of the customers. With its main office in Mumbai and regional representations in New Delhi, Bengaluru, Hyderabad and Chennai, Messe Muenchen India brings professionals from across sectors together for business, as well as for learning and networking opportunities.

Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungs center München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a truly global presence.

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