Motivated by Green Solutions and Smart Technology
ES. As the leader of a major freight company, what is your long-term vision for the industry, and how is your company positioning itself to adapt to future challenges and opportunities?
Ziad Harb. As the leader of BCC Logistics, my long-term vision for the freight forwarding industry emphasizes sustainability and enhanced customer experience. I foresee a future where sustainability is integral to our operations, focusing on reducing carbon emissions and adopting greener practices. Technological innovation will transform logistics through AI and data analytics, improving efficiency and decision-making. To adapt, we are investing in advanced technology for real-time tracking, committing to sustainability initiatives, and prioritizing workforce training.
How do you foresee advancements in technology, such as automation and AI, impacting the freight and logistics industry in the next 5 to 10 years?
Ziad Harb. Technology is our backbone, and we continuously invest in advanced systems and digital solutions to stay aligned with developments in AI and meet the evolving expectations of our clients. The integration of automation and AI will redefine our operational capabilities and enhance the overall customer experience, positioning BCC Logistics for success in a rapidly changing industry. Key advantages include improved efficiency through streamlined processes, superior customer service with tailored solutions, and a commitment to workforce development through targeted training programs that empower our team to effectively utilize these innovations.
ES. How is your company preparing for potential regulatory changes, particularly in areas like sustainability and environmental responsibility?
Ziad Harb. At BCC Logistics, we are proactively preparing for potential regulatory changes in sustainability and environmental responsibility by establishing a robust compliance framework. This comprehensive approach ensures we meet current and future regulatory requirements through regular operational assessments. Our sustainability initiatives focus on reducing our environmental footprint by investing in energy-efficient technologies and sustainable practices, aiming to exceed regulatory expectations. We actively engage with industry stakeholders and regulators to stay informed about potential changes and contribute to best practices. Additionally, we invest in employee training programs to foster a culture of environmental responsibility, enhancing our overall readiness for regulatory shifts.
ES. Freight and logistics often involve high-pressure situations. How do you ensure your team remains motivated and productive during times of uncertainty or crisis?
Ziad Harb. In the freight and logistics industry, high-pressure situations are common, and maintaining team motivation and productivity is crucial. By focusing on the below strategies, we ensure that our team remains motivated, resilient, and productive, even in the face of uncertainty or crisis:
Clear Communication: We prioritize transparent and open communication to ensure that all team members understand the situation, their roles, and the company’s direction. This helps alleviate uncertainty and fosters a sense of security.
Empowerment: By empowering our team members to make decisions and take ownership of their responsibilities, we encourage a proactive approach to challenges. This autonomy boosts confidence and engagement.
Supportive Environment: We cultivate a supportive work culture where team members can share concerns and seek assistance.
Recognition and Rewards: Acknowledging and celebrating individual and team achievements, even during challenging times. For example, we do employee of the month which reinforces motivation and morale. We implement recognition programs to highlight outstanding contributions.
Training and Development: We invest in ongoing training and teambuilding activitiest to equip our team with the skills needed to navigate challenges effectively.
