Deutsche Messe AG is reacting to the ongoing challenges for the trade fair industry and has used the past few months to reposition itself.
As part of this transition, the organizational structure will be divided into four business areas, including Trade Fair & Product Management and Sales. The overall control and strategic orientation of the trade fair portfolio LIGNA, INTERSCHUTZ, parts2clean and SurfaceTechnology GERMANY is now part of the Trade Fair & Product Management department and will be the responsibility of Hendrik Engelking in the future. Christian Pfeiffer, previous head of LIGNA and Woodworking Events worldwide, will be responsible for sales as division manager. In this area lies the central responsibility for customer acquisition for the entire trade fair portfolio of Deutsche Messe AG.
As the new project manager for LIGNA, Stephanie Wagner will be responsible for the project and thus also for the content and operational control of the world’s leading trade fair for the wood industry. She has been with Deutsche Messe AG for more than ten years and most recently worked as a project consultant for LIGNA. Wagner will occupy the position of project manager retrospectively from December 1, 2021.
“We are pleased that with Ms. Wagner, an extremely experienced colleague has filled this strategically important position,” explains Hendrik Engelking. “She is a well-known face in the woodworking industry and will continue the successful cooperation with our exhibitors, partners and customers.”
“After a long period of empty trade fair calendars and purely online formats, we are looking forward more than ever to finally being able to offer face-to-face platforms again with LIGNA 2023 and the LIGNA.Conference this summer. Personal exchange and networking ahead We all missed the place a lot,” says Stephanie Wagner.
The next LIGNA will be held from May 15th to 19th, 2023. Exhibitors can now register in the LIGNA online shop .
Before that, the 1st Rosenheim LIGNA.Conference will take place on June 1st and 2nd, 2022. This is organized by Deutsche Messe together with the Technical University of Rosenheim, the world-famous training center for highly qualified young people in the field of wood technology.
