The strategic partnership between Italian Exhibition Group and Koelnmesse is taking off decisively. In accordance with the memorandum of understanding of recent months, Sigep, the IEG event held every year at Rimini Expo Centre representing the excellence of Italian-made products in the gelato, artisan pastry, bakery, chocolate and coffee sectors, shall be extended to worldwide locations where editions of Koelnmesse´s food shows ´powered by Anuga´, the leading global event for the food and beverage industry, are scheduled to take place, as well as to new markets that are potentially profitable for both IEG and Koelnmesse .
SIGEP China 2023 was announced at press conference at the 43rd edition of Sigep.
IEG CEO, Corrado Peraboni, and the President and CEO of Koelnmesse GmbH, Gerald Böse, signed the Letter of Intent (LOI) after having illustrated, during the press conference, the first event in the agreement schedule: the Southern China international gelato, pastry, bakery and coffee trade show, scheduled to take place from 19th-21st April 2023 at the World Exhibition & Convention Centre in the city of Shenzhen, where Sigep China will make its debut. It will be co-located with Anufood China – powered by Anuga, Koelnmesse´s leading food event in the south of China.
´With this agreement, Sigep, which is one of our flagship events, will strengthen its mission as the standard-bearer of Made in Italy food products in the world,´ said Corrado Peraboni, CEO of IEG ´starting, together with Koelnmesse, from China, which is the main foreign market outlet for Italian exports. Made in Italy, which, according to Istat (the Italian Statistics Institute), had almost reached a turnover of 500 billion Euros at the end of August 2021, registered a double-digit increase in Beijing, equal to almost 20%.´
