HKTDC launches seven parallel events to cover lifestyle products and licensing

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Hong Kong Exporters Association Chairman Eric Sun; HKTDC Garment Advisory Committee Chairlady Katherine Fang; Home InStyle, Home Textiles and Furnishings Fair, and Gifts & Premium Fair Organising Committee Chairman Jeffrey Lam; HKTDC Deputy Executive Director Sophia Chong and Innovative Entrepreneur Association Vice President David Leung [L-R]

As Asia’s cultural and creativity hub, Hong Kong brings together innovative ideas and design talents. Coupled with the increasing demand of sophisticated consumers in pursuit of excellence, innovation and quality life, various industries such as fashion, lifestyle, product design and licensing are developing rapidly, creating abundant business opportunities.

The Hong Kong Trade Development Council (HKTDC) will hold a series of exhibitions and conferences this spring, covering various lifestyle sectors. The seven events will run concurrently for the first time, from 19-22 April at the Hong Kong Convention and Exhibition Centre. The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show and Asian Licensing Conference which will end on 21 April. Under the EXHIBITION+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the intelligent Click2Match platform which will run until 29 April.

Ms Sophia Chong, HKTDC Deputy Executive Director, said: “Hong Kong is a unique creative and cultural hub where East meets West and the city always excels in creativity. The HKTDC has been committed to promoting creative and design industries, help develop Hong Kong as Asia’s city of culture and creativity. This year, the HKTDC gathers a number of large-scale exhibitions in April, covering lifestyle products and licensing to strengthen cross-industry and cross-field cooperation, creating even greater synergy to the industries.”

“Since Hong Kong returned to normality, the HKTDC has organised several large-scale trade fairs and forums. Both domestic and international exhibitors and buyers showed support by attending the events physically, which is very encouraging. This time, the six major exhibitions attract over 3,800 exhibitors from 23 countries and regions, with 70% being non-local exhibitors who will participate in person. More than 20 international licensing leaders will also join the Asian Licensing Conference.” she added.

The HKTDC invited buyers from all over the world through its 50 global offices, and expected the participation of 170 buying missions from 50 countries and regions – including Mainland China, Japan, South Korea, ASEAN, India, the Middle East, Germany, France and the United States.

The Hong Kong Houseware Fair has been renamed Home InStyle. As a leading trade show in the Asian fashion and textile industry, Hong Kong Fashion Week, renamed Fashion InStyle, brings together nearly 430 exhibitors covering the entire industry chain from upstream to downstream. The Hong Kong International Printing and Packaging Fair, jointly organised by HKTDC and CIEC Exhibition Company (Hong Kong) Limited, will feature over 450 exhibitors.

This year’s Hong Kong International Licensing Show will showcase more than 500 licensing projects and brands, featuring top global licensors and licensing agents.