ES. Please introduce yourself
Roop Arora. Quantum Integrated Communications Pvt Ltd, based out of Delhi NCR (Corporate Office), is a firm which provides complete marketing & Communication services and in-production facilities for exhibitions and events. We have been actively & successfully associating with the industry since 2009. Our booth & stage designs are Tailor-made as per the client’s requirement. We maintain high standards & quality keeping in mind the time frame.
We specialize in:
- Designing & Fabrication of Booths /Pavilions in Exhibitions
- Event Management-Conferences, Seminars & Product Launches (Design/Set-Up/ AV)
- Branding & Signages (QUANTUM Signs + Graphics)
- Advertising & Creative Services
- Retail Interiors
- Corporate Gifting (QUANTUM Konceptz)
Facilities (for Exhibitions & Events Production): 6,000 square feet combined build up area with in-house production in New Delhi, small production setup in Bangalore (2, 500 square feet), Mumbai (2,000 square feet), and trusted associates across major cities to cut down production cost.
ES. What are the keynotes you keep in mind while designing a stall and normally how much time does take to complete a stall?
Roop Arora. When designing a stall, we keep in mind the keynotes of functionality, aesthetics, and brand representation. We believe that a successful stall design should not only be visually appealing but also practical and efficient in its use of space. Functionality refers to how well the stall design serves its intended purpose, whether it is to showcase products or services or to provide an interactive experience for attendees. Aesthetics refer to the visual appeal of the stall through color schemes, lighting effects, graphic designs, and other artistic elements that create a unique atmosphere. Brand representation refers to how well the booth reflects the brand identity and message of our clients.
To achieve these goals, we start by conducting research on our clients’ target audience and their preferences. We then develop a concept design that incorporates these keynotes while also being feasible within the given budget and timeline. Once approved by our clients, we move on to creating technical drawings and 3D models that provide a detailed plan for construction. The time it takes to complete a stall depends on various factors such as size, complexity of design, materials used, etc. However, we always aim to deliver our projects within the agreed-upon timeline by utilizing efficient project management techniques.
ES. How do you achieve the goal of meeting sustainability?
Roop Arora. As an exhibition booth design company, we’re committed to sustainability in all of our projects. When considering how to achieve this goal, one solution we recommend is using materials that can be recycled or reused, such as cardboard and lightweight aluminum systems. Another great option is modular stands that can be dismantled at the end of an exhibition and rebuilt quickly and easily at any time. We also prioritize sustainable lighting options that are modern and efficient. To reduce waste further, we encourage clients to go paperless by providing QR codes for access to digital brochures instead of printed materials. Our giveaways are also eco-friendly and sustainable.
We believe these practices can make a real difference in promoting a more sustainable future for the exhibition industry.
ES. Do you think that meeting demand of customers in limited budget is challenging and if so then how you deal with it?
Roop Arora. Meeting the demands of customers with a limited budget can definitely be challenging, but it’s a challenge that we’re well-equipped to handle as a company. We understand that every client has different needs and priorities when it comes to their budget, and we work closely with them to find creative solutions that meet both their financial constraints and their goals for the project. One way we deal with limited budgets is by offering modular designs that can be customized to fit any space or size requirement.
This approach allows us to keep costs down while still providing clients with a high-quality exhibition stand that meets their needs. We also have experience in sourcing cost-effective materials without sacrificing quality or sustainability. Another strategy we use is prioritizing functionality over aesthetics. While we always strive for an attractive design, we understand that some clients may need to prioritize functionality over aesthetics due to budget constraints. By working closely with our clients and understanding their unique needs and limitations, we’re able to deliver successful projects even on limited budgets.
ES. Your message to the industry.
Roop Arora. As an exhibition stall design company, we believe that sustainability and innovation are key to the future of the industry. It’s important for all of us to prioritize eco-friendly practices and materials in our projects, while also staying ahead of the curve with new technologies and design trends. We encourage everyone in the industry to think creatively about ways to reduce waste, promote sustainability, and enhance the overall experience for attendees. By working together toward these common goals, we can ensure a bright future for exhibitions and events that benefit both businesses and communities. Let’s continue to push boundaries, embrace change, and strive for excellence in all aspects of our work.
