Koelnmesse, an international leader in organising food fairs and one of the organisers of THAIFEX – HOREC Asia 2024, has announced key partnerships with a series of world class integrated properties, including Asset World Corporation Public Company Limited (AWC). This landmark collaboration with Thailand’s leading integrated lifestyle real estate
group underscores THAIFEX – HOREC Asia’s pivotal role as a premier HoReCa
event platform in the region.
Making its global debut from March 6-8, 2024 at IMPACT Muang Thong Thani,Bangkok, Thailand, THAIFEX – HOREC Asia is set to attract global brands across the hotel, restaurant, and catering sectors.
AWC brings to the table an impressive portfolio of properties in hospitality, retail,
and commercial sectors. Worldclass brands under its management include 22
luxury and MICE hotels such as Marriott, Sheraton and commercial properties
such as AEC Food Wholesale Pratunam in the heart of Bangkok. AWC coming on
board THAIFEX – HOREC Asia 2024 creates new avenues for networking, elevating
brand recognition, and stimulating business growth.
THAIFEX – HOREC Asia’s AWC partnership announcement is further boosted by the
addition of Dusit International, Minor Hotels and Centara, underscoring its
strategic commitment to fortifying THAIFEX – HOREC Asia’s Hosted Buyer
Programme in its inaugural launch in March 2024. This curated program
anticipates 500 hosted buyers, facilitating in-person meetings that match
top-quality buyers with international exhibitors, fostering valuable connections
and partnerships.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, said,
“AWC’s illustrious track record in nurturing the hospitality and catering industry
shines through its impressive portfolio, featuring prestigious hotel groups like
Marriott Hotels, The Luxury Collection, Le Méridien, Banyan Tree, Hilton, to list just a few. This strategic collaboration comes at a pivotal moment, aligning perfectly
with the inaugural THAIFEX – HOREC Asia in March 2024. Together with our other
leading hospitality partners such Dusit Thani, we will significantly bolster our
Hosted Buyer Programme, opening doors to invaluable opportunities for
exhibitors, association partners, and key industry players in the HoReCa sector.”
Wallapa Traisorat, Chief Executive Officer and President of AWC, said, “AWC’s
collaboration with THAIFEX – HOREC Asia is a timely alliance in unlocking growth
opportunities with the HoReCa industry. We will combine THAIFEX – HOREC Asia’s
unparalleled trade fair expertise, expansive international network, and global
insights with AWC’s extensive knowledge and experience in hospitality and
integrated lifestyle sectors. This synergy will empower us to develop and
implement the transformative solutions needed to shape an innovative,
sustainable future for each stakeholder in the ecosystem. ”
THAIFEX – HOREC Asia is scheduled to take place from March 6 to 8, 2024, at
IMPACT, Muang Thong Thani, Bangkok, Thailand. As a highly specialized HoReCa
(hotel, restaurant, and catering) trade show, it will convene the largest assembly of
industry professionals in Southeast Asia.
The event will feature a comprehensive range of innovative solutions across nine
major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining,
Furnishing, Kitchen, Services, Tech, and Wellness. Additionally, critical supporting
programs, including a Hosted Buyer Programme, are poised to host over 500 top
buyers from Asia, facilitating efficient networking and potential business
partnerships.
Leveraging its nearly two decades of expertise in the food and beverage industry,
THAIFEX – HOREC Asia will provide industry players with access to valuable
insights, through forums, live workshops, and culinary demonstrations at this
inaugural show. The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.
