Düsseldorf, August 6, 2024 – Messe Düsseldorf has announced a strategic realignment of its trade show management, consolidating its leisure trade shows under the leadership of the new Managing Director for Operations, Marius Berlemann. This move is designed to create competitive advantages and strengthen Messe Düsseldorf’s position as a global leader in the exhibition industry.
Effective immediately, the responsibility for boot Düsseldorf, the world’s largest watersports show, will transition from President & CEO Wolfram N. Diener to Marius Berlemann. Along with boot, Berlemann will also oversee CARAVAN SALON Düsseldorf, the leading international trade show for mobile travel. This change reflects Messe Düsseldorf’s commitment to optimizing its operations and maximizing synergies within its leisure portfolio.
In a significant shift, drupa, the premier trade show for printing technologies, will now be overseen by Wolfram N. Diener. Diener’s expanded portfolio will also include other major industrial trade shows such as wire und Tube, the leading global trade shows for the wire and tube industries; VALVE WORLD EXPO, the international valve trade show; interpack, the world’s largest packaging trade show; and GIFA, METEC, THERMPROCESS, and NEWCAST, the world’s leading trade shows for the metallurgy and foundry industries. Additionally, XPONENTIAL, the world’s leading trade show for uncrewed systems and robotics, will host its European spinoff, XPONENTIAL Europe, in Düsseldorf for the first time in February 2025.
Wolfram N. Diener highlighted the benefits of this strategic reshuffle, stating, “Our trade fair portfolios are now organized to foster the best possible synergies in the coming years. This will reinforce the leading position of our trade shows in Düsseldorf and worldwide, while further driving their growth.”
Besides boot and CARAVAN SALON, Marius Berlemann will manage a variety of other leading trade shows. His responsibilities include K, the world’s leading trade show for plastics and rubber; MEDICA and COMPAMED, the foremost international trade shows for medical devices and healthcare; REHACARE, the leading trade show for rehabilitation, prevention, integration, and care; ProWein, the global No. 1 trade show for wines and spirits; EuroShop, the world’s largest retail trade show; EuroCIS, the premier trade show for retail technology; glasstec, the world’s leading trade show for the glass industry; A+A, the top global trade show for occupational safety and health; BEAUTY DÜSSELDORF, the international cosmetics and wellness trade show; and TOP HAIR, the international trade show for hairdressers.
Marius Berlemann expressed his commitment to advancing Messe Düsseldorf’s global influence, stating, “As Managing Director for Operations, my focus will be on continuously strengthening the position of our world-leading trade shows here in Düsseldorf. This includes enhancing our international business to attract even more global visitors to our events.”
While the operational realignment is underway, Bernhard J. Stempfle, Managing Director Finance and Infrastructure, will continue his leadership of the finance department, Digital Strategy & Communication division, and Technology division. Stempfle emphasized the importance of these investments, stating, “We are committed to providing the best foundation for the commercial success of our industries by evolving our digital services and expanding investments in our state-of-the-art exhibition center in Düsseldorf. This approach ensures the best return on investment for our customers.”
The leadership team at Messe Düsseldorf, comprising Wolfram N. Diener, Marius Berlemann, and Bernhard J. Stempfle, is strategically positioned to collaborate closely with their entire workforce. Together, they aim to elevate the company’s competitive edge and solidify Messe Düsseldorf’s status as a leader in the global exhibition landscape.
