The Professional Beauty India event, held on September 30 and October 1, 2024, at the Nesco Exhibition Centre, has concluded with great success. As South Asia’s premier exhibition dedicated exclusively to the beauty and hair industry, the event attracted salon and spa professionals from across the region.
Attendees had the unique opportunity to connect with leading beauty and hair brands, learn about the latest trends from industry experts, and witness exclusive product launches. The event showcased a wide array of exhibitors, covering the full spectrum of the beauty supply chain, including skincare, haircare, cosmetics, and spa products.
Streax Professional made a significant impact at the exhibition, with Head Rochelle Chhabra noting, “We captivated the audience with immersive experiences, dynamic live demonstrations, and stunning ramp shows inspired by our MEGA SHOW – SPECTRUM COLLECTION 2024. The introduction of Huemagic, our breakthrough no-ammonia hair color, received an enthusiastic response from both stylists and clients.”
Priyanka Puri, Senior Vice President of Marketing at Streax Professional, remarked on the event’s success: “Streax Professional stands as a trendsetter in the industry. Our bespoke collections, crafted for our salon community and consumers, showcased our adaptability and exceptional quality. Building on our strong foundation in Delhi, we were excited to empower salon professionals in Mumbai.”
Technical Ambassador Shirin Merchant emphasized the commitment to advancing haircare standards in India. “Our presence at Professional Beauty India 2024 highlights our dedication to merging global haircare trends with local expertise. We aim to inspire and elevate the standards of haircare and styling across the country.”
Professional Beauty India 2024 proved to be a pivotal event for the beauty and hair industry, fostering valuable connections and showcasing the latest innovations in the field.
