Singapore Tourism Board has been on the forefront of reviving initiatives for the MICE industry. It champions the development of Singapore’s tourism sector, which contributes 4 per cent to Singapore’s gross domestic product. STB strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector.
STB India recaps work done in the challenging pandemic year of 2020. Under the theme of “Growing Connections, Achieving Together!”, the team reached out extensively to its partner – friends. It had shown solidarity with the travel fraternity through its #UnitedWeStand rallying call. Through agile, bold, creative and effective marketing, it engaged the Indian audiences, bringing Singapore to them. The video also includes messages from STB’s CE Keith Tan and its Regional Director, India, Middle East and South Asia GB Srithar. It thanks all partner – friends for their dedication and support.
Message from GB Srithar
GB Srithar, Regional Director India, Middle East & South Asia, Singapore Tourism Board
“2020 was a tough year is an understatement. It made all of us pause and reconsider how we live and work. We had to reinterpret ordinary day to day matters with different lenses and adjust our actions. My team and I in India adopted a BAU mindset. Not the Business As Usual. But, Business Adapted for the Unusual Year. We had made a #UnitedWeStand rallying call to the Indian travel trade and showed our solidarity with them. On the consumer front, we took an Aggressive Passive Marketing (yes, it’s an oxymoron) approach. Since the travellers cannot come to SG (and we cannot engage in tactical marketing), we brought destination SG to them. Growing Connections, Achieving Together was our theme for 2020. We did our best to do that despite the challenges thrown up. For 2021, it hasn’t been off to a good start. But, together with our partner – friends, we will do the work that’s necessary to prepare for a travel restart, that’s likely to be very cautious and in small, deliberate steps. Our theme for this year is “Charting Our Pathways to Tourism Recovery”. Looking forward to collaborating closely with all our tourism stakeholders in SG & partners in India to do meaningful and creative work.”
SingapoREimagine MICE Virtual Show (3 – 4 March 2021) Join STB for a 2-day virtual trade show and connect with up to 40 leading suppliers including convention centres, hotels, unique meeting venues, destination management companies and tour operators in Singapore. We will also share the latest updates on Singapore’s progress towards the safe resumption of business events.
SingapoREimagine MICE Virtual Show (3 – 4 March 2021) Join STB for a 2-day virtual trade show and connect with up to 40 leading suppliers including convention centres, hotels, unique meeting venues, destination management companies and tour operators in Singapore. We will also share the latest updates on Singapore’s progress towards the safe resumption of business events.
