Arab Health and Medlab Middle East events will take place from 21-24 June 2021 at the Dubai World Trade Centre. Arab Health and Medlab Middle East, the largest exhibitions for the healthcare and laboratory industry in the MENA region, generated more than AED 3.7 billion worth of business during the 2020 edition of the show, a year-on-year increase of 3.7%. The exhibitions also contributed over AED 389 million to the Dubai economy through direct and indirect spending from visitors and exhibitors. According to recent research by Informa Markets, 85% of healthcare and laboratory key visitors surveyed stated they would like to attend live events again. This underscores the pent-up demand to attend and support the local economy when visiting Arab Health and Medlab Middle East on its return to the Dubai World Trade Centre, 21-24 June, which this year will be under the show theme of ‘United by Business’.
Wouter Molman, Executive Vice President for Informa Markets, said: “Our survey results clearly indicate an appetite to return to a physical event format, with face-to-face networking at the forefront of what our key audiences are looking for. The message from our participants has been unequivocal. They want to be present at the event and feel safe doing so, thanks to the UAE’s measures. In the month preceding the live event in Dubai, both Arab Health and Medlab Middle East will host a series of dedicated online focus days to allow participants to find the correct contacts to meet and do business, with a showcase of the latest products and technological advancements, and a host of focused informative sessions drawing in medical and healthcare trade professionals from the region and beyond.
The online event platforms for Arab Health and Medlab Middle East will launch on 23 May 2021 and will remain available to participants until 22 July 2021. The online platform, while supporting visitors at the live show with scheduling qualified meetings in advance, will also offer visitors who cannot attend the event in-person, the opportunity to connect with valuable contacts and build target audiences through AI-powered matchmaking and video conferencing technology.
