To leverage the opportunities from the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA) and the increasing demand from the Indian middle class for premium agrifood products, Australian premium food & beverage companies will showcase the best of Australian premium agrifood products at Aahar 2024 to connect with the Indian businesses and consumers. Coinciding with Aahar 2024, the Australian High Commissioner to India, HE Philip Green OAM has inaugurated ‘Taste the Wonders of Australia’ event on 7 March 2024 at the Australian High Commission, New Delhi.
The Australian Trade and Investment Commission (Austrade) in partnership with the state governments of New South Wales and Victoria is bringing together 20+ Australian brands to showcase their products at the Australian.
The event provides an opportunity for Indian and Australian businesses to come together to network, enjoy Australian food and beverage and celebrate the depth of our bilateral relationship. The event menu is curated by Indian celebrity Chef Saby using the Australian ingredients and produce.
The event is being delivered in partnership with ANZ Bank, HCL Technologies, Linfox, HSBC Bank and Qantas Airways. Products featured have been generously provided by Avocados Australia, Meat and Livestock Australia, Tassal, Western Australian Government, Treasury Wine Estates and Saint Andrews Beach Brewery.
Speaking about the Australian participation at Aahar 2024, Mr John Southwell, Trade and Investment Commissioner – South Asia, Australian Trade and Investment Commission said, “India and Australia’s bilateral ties have seen remarkably strengthened over the years, and our produces in various sectors have grown exponentially. It is this partnership and shared prosperity that has motivated us to bring our products to India and collaborate with local importers to enhance trade relations and further strengthen the bond between our two nations. We can see Australian products featuring more and more in Indian cuisine, from dals to lamb biryani paired with premium Australian wine.”
