D-BOX Technologies Inc. (TSX:DBO), a world leader in immersive motion entertainment experiences and PVR Cinemas, the leading Indian cinema exhibition company, are pleased to announce their first agreement which will see the addition of more than 400 D-BOX motion seats in 4 locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s iconic motion seat and the comfort and luxury of D-BOX recliner motion seats. As one of the leading film markets in the world, it is expected to hit $3.7 billion by 2020 according to a report by PHD Chamber of Commerce and Industry. This new agreement underlines PVR Cinemas commitment to offer their customers an exceptional night out and comes at a time when more and more exhibitors are searching for exciting ways to entice customers and combat the popularity of streaming services. “This new partnership with PVR Cinemas, the largest, premium film company in the country, comes as we celebrate our 10-year anniversary in the theatrical industry, so it’s even more special for us,” states Claude Mc Master, President and CEO of D-BOX. Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. says, “Innovation rests at the core of our business and we are happy to launch India’s first D-BOX enabled motion seats. Our success lies in the trust of our patrons and partners on the brand and we are certain this new technology will ensure an exciting experience at the theatres.”
