Serving the industry with passion
ES. Please take us through more details of your organization, its inception, history, product details and so on. What kind of an overall impact do your shows make on their respective industry?
G S Dhillon. Founded in 2012 with humble means and a strong desire to be the best in business, today Udan Media & Communications Pvt Ltd. is the name to bank upon for Organizing, Managing and Developing India’s leading exhibitions. The organization is known for its dedicated and committed efforts in providing a strong platform to the entrepreneurs across the country and overseas. Through committed endeavour and a no-compromise attitude to quality, UMCPL has become an ideal partner for new ideas, products and services. The leader in business and industrial trade fair Udan Media & Communication Pvt Ltd is all about bringing change in the industrial environment of India as a whole. Managing worldwide networking, planning and execution from its office through collaborative teamwork, and meticulous control of macro and micro-level logistics, With the extraordinary precision that goes into developing each aspect of the event.
ES. We understand that bookings for your upcoming shows MachAuto , RideAsia, Agri Progress Expo, Intext Expo) scheduled to take place in the early 2023 have begun. What has been the response thus far?
G S Dhillon. A first of its kind B2B trade fair – This unique and innovative platform offers opportunities to not just exhibitors but also to create a long lasting impression on the respective industries. The exhibitions are value for money for all exhibiting companies to their showcases and launching of products. All of them were overwhelmed with the quality visitors we provide to each exhibitors.
ES. What will be the highlights of your upcoming shows?
G S Dhillon. Exhibition serves the purpose of making your services and products tangible You will be exposed to a variety of businesses at the exhibition and will give you the chance to connect with people who may share your professional vision. Connecting with these types of people will allow you to make innovative strides in your business. The events also allow you to meet customers in person, attend seminars and workshops and communicate with other business owners.
ES. What are the biggest challenges surrounding this sector?
G S Dhillon. We are living in a world of Globalization that demands platform for networking and support to grow in a country having their own economic system. Therefore, Global deals demand organized exhibition industry at every place. The exhibition sector in India is facing huge challenges which are hampering its growth. As a result its true potential has not been realized and the sector is unable to contribute as much as it can. The exhibition sector faces a number of major issues. Since the government has yet to recognise the industry, it is doomed to be disorganised save for a few major companies. Aside from that, India has a shortage of world-class exposition facilities and skilled manpower hence is unable to host large-scale events. The ability to extend exhibitions to larger sizes and give greater value to exhibitors rests squarely in the hands of those who provide the venues.
Face-to-face engagement with current and future customers still takes precedence over displays of manufacturing or innovation at these locations’ shows, which are still largely transactional in nature. When organising a show in India, pricing is an important consideration because the country is a fragmented market with price disparities between the organised and unorganised sectors. However, the situation is improving to bridge these gaps due to an increase in consolidations.
ES. As the year comes to a close, what message would you like to share with the industry?
G S Dhillon. The Indian exhibition industry was growing at 10% Y-O-Y during the pre-Covid period and has been deeply impacted and is facing unprecedented challenges. It may be startling to know that the exhibition industry is one of the most booming industries in India and has been contributing significantly to the GDP of the country for the past four years. In the globalised world of the 21st century which has been shrinked by communication, exhibitions and trade fairs underline the importance of face-to-face interaction among the different countries on a common platform. Our country reflects buoyant growth and this in turn has driven demand for international trade shows as well. But the limited convention space and lack of infrastructure facilities are some of the bottlenecks we need to tackle to make this sector a booming industry. Growth in this sector depends upon new and modern venues. There is a need to find a quick-fix solution as exhibitions and trade shows highlight the social and economic prospects of the industry. Thus, the exhibition industry needs to promote the key role it can play in the development of city, region or industry far better.
To make India as an attractive destination with a promising market its high time that the exhibition sector should get the much needed industry recognition. The government needs to incentivize the sector the way it is done in China or Germany. Also the exhibition industry needs to be more of a government-funded model with the authorities providing finance for construction of trade fair venues as contrast to infrastructure in India which is being solely done by the private sector. The need of a public-private partnership model, where the government acts as a facilitator and is more actively involved in infrastructure development is the much required agenda.
