The opening of EWB in November 2022 featured the simultaneous running of three major annual exhibitions: Jewellery Arabia, the largest jewellery exhibition in the Middle East, the first edition of the Scent Arabia exhibition, and Cityscape, one of the largest real estate events in the Middle East.
ES. Could you provide a comprehensive overview of Exhibition World Bahrain (EWB) and its significance within the Middle East’s MICE industry?
Sara Ahmed Buhiji. Exhibition World Bahrain (EWB) is a key player in the Middle East’s meetings, incentives, conferences and exhibitions (MICE) industry. As the newest and one of the largest exhibition and convention venues in the region, EWB provides a dynamic platform for businesses, professionals and stakeholders worldwide to connect, collaborate and innovate.
Strategically located in the Kingdom of Bahrain’s vibrant Sakhir area, EWB is nestled in the country’s emerging hub for events, sports and entertainment. The modern Arabesque structure is adjacent to key landmarks such as the Bahrain International Circuit (BIC), Al Dana Amphitheatre, and the soon to-be developed Bahrain International Sports City. It offers convenient access to the new Bahrain International Airport, over 18,000 hotel rooms, and a wide range of attractions and dining experiences. Positioned at the heart of the Arabian Gulf, EWB is easily accessible to visitors from across the Middle East, Asia and beyond. Bahrain’s modern infrastructure, supportive government policies, and status as a regional business hub contribute to the success of EWB. EWB has garnered accolades such as “World’s Leading New Exhibition and Convention Centre” and the “Middle East’s Leading Large-Scale Wedding Venue”.
Covering an extensive area of 309,000 sqm, EWB comprehensively addresses the needs of convention and exhibition organisers who choose the centre for its connectivity, accessibility, and inclusion of all essential services required. The centre features 10 expansive exhibition halls of different ceiling heights, totalling 95,000 sqm. Each hall is fully equipped with the essential technical services, ample storage spaces, and independent exits and entrances.
EWB plays a crucial role in advancing the MICE industry in the Middle East by positioning Bahrain as a premier destination for business events and conferences, serving as an inspiration for investment in similar initiatives that drive economic diversification and sustainable growth.
ES. What was the primary inspiration behind the creation of Exhibition World Bahrain? During the initial conceptualization of the project, what specific goals and objectives did you aim to achieve?
Sara Ahmed Buhiji. EWB was conceived with a vision to establish Bahrain as a premier destination for MICE in the Middle East. The primary inspiration behind EWB was the Kingdom’s commitment to diversifying its economy. Recognising the immense potential of the MICE industry as a catalyst for economic growth, job creation, and attracting investment, the government has lent its full support to this initiative.
EWB capitalizes on Bahrain’s strategic location, modern infrastructure, and business-friendly environment to position the Kingdom as a key hub for international events and exhibitions. The venue’s identity is built on pillars of creativity, excellence, and superior competence, embodied in its stunning ultra-modern architecture and vibrant triangular motifs under the motto “Shine Together”. With various large-scale, multi-purpose event halls and comprehensive services, EWB is an attractive choice for organisers worldwide.
The vision for Exhibition World Bahrain is to become a leading global destination, creating a long-term legacy and positive economic impact for Bahrain’s people. The mission focuses on providing a state-of-the-art exhibition and convention center offering innovative, flexible, and sustainable solutions, creating memorable experiences for clients, delegates, and visitors. EWB is committed to sharing knowledge, building and developing skillsets, and mentoring Bahraini nationals.
In addition to its unique architectural design, which draws inspiration from Bahrain’s rich history and heritage, EWB significantly enhances the Kingdom’s investment ecosystem. It maximizes the tourism sector’s contribution to the national economy, creating a tangible impact on revitalizing business tourism.
ES. Spanning an area of 309,000 square meters with both indoor and outdoor spaces, EWB offers vast opportunities for diverse events. Could you elaborate on the different types of events that can be hosted in this extensive venue? Additionally, what facilities and utilities are provided to event organizers to ensure smooth and successful operations?
Sara Ahmed Buhiji. EWB is a versatile venue suitable for hosting a wide range of events, ranging from exhibitions to conferences and conventions, corporate and government events, live entertainment, banquets and dinners, grand weddings and private functions.
The Convention Centre at EWB features a spacious and versatile Grand Hall with unparalleled flexibility in design, and multiple configurations customisable to support any type of event. It includes state-of-the-art audio-visual services, and retractable multi-tiered seating and can accommodate up to 4,000 guests. The venue boasts 94 meeting rooms of varying sizes, from intimate boardroom gatherings to large conference setups. In addition to three dedicated bridal suites providing a haven of tranquillity for brides. VIPs and esteemed guests can enjoy comfort and privacy in three exclusive VIP Majlises. Our outdoor space can be booked and utilised to host corporate launches, team-building activations, sports functions, fashion shows, drive-in movies under the stars, food and entertainment festivals, and more. We also offer in-house bespoke catering and culinary services prepared in our fully equipped kitchens, the largest commercial kitchens in the country. Our talented chefs can curate customised menus and accommodate any style of catering requirements, blending the world’s vibrant flavours with Bahrain’s rich heritage.
ES. Can you provide examples of some high-profile events that have been hosted at Exhibition World Bahrain since its inauguration? How were these events successfully managed, and what were some of the key factors contributing to their success?
Sara Ahmed Buhiji. In its inaugural year, EWB received around 800,000 visitors and exhibitors at over 186 local and international events, including exhibitions, conventions, conferences, grand weddings, meetings, live concerts, product launches, banquets and more. The opening of EWB in November 2022 featured the simultaneous running of three major annual exhibitions: Jewellery Arabia, the largest jewellery exhibition in the Middle East, the first edition of the Scent Arabia exhibition, and Cityscape, one of the largest real estate events in the Middle East.
These were followed by other significant events, including the Autumn Fair, Bahrain’s largest retail fair, the Bahrain International Garden Show (BIGS), the Middle East Oil, Gas & Geosciences Show (MEOS/GEO), the Arab International Cybersecurity, the 146th Inter-Parliamentary Union Assembly, the International Downstream Conference & Exhibition (GDA), the Arab Cyber Security Summit, among many others. Hosting successful events requires meticulous planning, execution, and collaboration among organisers and stakeholders to deliver memorable and impactful experiences. Our success is rooted in our commitment to strengthening this collaboration, and through working closely with prominent MICE organisers and event planners worldwide to host large-scale events across various fields. By embracing innovative solutions, we are focussed on attracting numerous high-profile international events.
EWB fosters fruitful partnerships and networks with key industry players to enhance its value proposition within the industry. These partnerships provide access to resources, expertise and promotional opportunities, contributing to the success of events hosted at our venue.
ES. What innovative and adaptable features does Exhibition World Bahrain offer that distinguish it from other MICE venues in the region? How do these features enhance the overall experience for event organizers and attendees?
Sara Ahmed Buhiji. EWB offers a diverse range of versatile spaces that can be tailored to accommodate the specific needs of each event. Organisers have the flexibility to choose from various venue spaces and layouts to create unique and engaging experiences for attendees and visitors.
The Grand Hall provides world-class flexibility with multiple configurations and retractable seating for up to 4,000 guests. It features operable walls that can subdivide the hall into up to five separate areas or be used as one large space, catering to any type of event. EWB’s in-house culinary team elevates the MICE experience with bespoke menus featuring Bahrain’s diverse flavours alongside international cuisines. The state-of-the-art kitchen, the largest in the Kingdom, can cater to up to 10,000 guests daily. EWB’s experienced team ensures flawless audio-visual experiences, combining venue knowledge with technical expertise to create the perfect environment for any event. The tech team supports IT needs with stable, secure, and scalable digital solutions, from wired connections to cutting-edge infrastructure and specialised equipment.
The venue offers prominent displays on large outdoor and indoor LED digital screens capable of showcasing 3D content, as well as totems across the concourses. Complimentary social media support amplifies event reach, and digital signage and static advertisements ensure direct engagement with visitors.
EWB provides a secure and enjoyable environment for all guests, with a trained security team managing event security planning, access control, crowd management, crisis management, fire safety, and safety-system management, ensuring the safety of thousands of visitors during hundreds of events.
ES. Sustainability is a crucial focus for many modern venues. What sustainable practices and technologies have been implemented at Exhibition World Bahrain to minimize its environmental impact and promote eco-friendly operations?
Sara Ahmed Buhiji. EWB prioritises sustainability and environmental responsibility in its operations and event management practices. From eco-friendly construction materials and energy-efficient systems to waste reduction and recycling programmes, the venue integrates sustainable practices to minimise its carbon footprint and promote responsible stewardship of resources. As part of Bahrain’s broader renewable energy goals, EWB is actively participating in the Sakhir area solar energy project. This initiative, designed to increase the share of clean energy in Bahrain’s electricity mix, will see EWB play a significant role in the country’s sustainability objectives. Moreover, the deployment of an HR automation system exemplifies EWB’s approach to streamlining operations, reducing paper usage, and enhancing efficiency.
EWB has made significant progress in reducing its carbon footprint by incorporating energy-efficient technologies and renewable energy sources. From thermally insulated construction materials that combat natural elements to state-of-the-art HVAC (Heating, Ventilation, and Air Conditioning) systems and building management systems designed to optimise energy use. The venue’s innovative use of LED lighting, natural daylighting, and motion sensor lights further underscores its commitment to energy efficiency.
EWB has also implemented robust water conservation measures that are aligned with Bahrain’s water resource management strategy. The reuse of air conditioning condensation for irrigation, alongside the deployment of low-flow faucets and dual-flush toilets, exemplifies the venue’s approach to sustainable water use. Additionally, the presence of an indoor vertical garden not only beautifies the space but also plays a crucial role in air purification and temperature regulation.
ES. Looking ahead, what are your future plans in terms of expansion, the introduction of new features, or the hosting of upcoming major events? How do you envision the venue evolving to meet the changing needs of the MICE industry?
Sara Ahmed Buhiji. We are gearing up to host major international events for the first time in Bahrain, including the 9th edition of the prestigious UN Tourism World Forum on Gastronomy Tourism and Routes World 2024. These events will draw international delegations and provide significant opportunities for business networking in promising B2B niches across the region. EWB aims to diversify its event portfolio by targeting specialised industries, niche markets and vertical segments with dedicated exhibitions and networking events. This strategy will attract targeted audiences, foster industry innovation, and set EWB apart from its competitors.
We are adopting geo-cloning to replicate successful events in Bahrain, focusing on customer-centricity, industry agility and innovation. This approach positions us for long-term success as a premier MICE destination. We are committed to advancing our sustainability initiatives by implementing efficient energy systems, expanding renewable energy generation, enhancing water preservation, optimising waste management, and educating our stakeholders on sustainability in events. Achieving carbon neutrality is one of our key long-term goals, and we fully recognise its importance across the MICE industry worldwide. Leveraging our active memberships in key international MICE associations such as UFI, ICCA, AIPC, IAPCO, PCMA, IAEE and ASAE, EWB is well-positioned to collaborate with industry leaders. This supports our targeted outreach to attract major international exhibitions, congresses, conventions and events, ensuring EWB’s continued evolution to meet the changing needs of the MICE industry.
