Hyve acquires POSSIBLE, the premier event for the marketing ecosystem

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Hyve has announced the acquisition of POSSIBLE, an event bringing leaders across the marketing, media, and technology industry together to discuss new ideas that will disrupt the world of marketing.

POSSIBLE is powered by MMA Global, the only marketing trade association that brings together the full ecosystem of brand marketers and industry solution providers working collaboratively to shape the future of marketing.

Together, Hyve, MMA and POSSIBLE will work to deliver the number one platform for inspiration, networking, industry insights and business opportunities for marketing professionals worldwide.

“At Hyve, we are motivated by our purpose, which is to create game-changing impact for our customers, their businesses and industries, through our unmissable in-person events. It is crystal clear that POSSIBLE has become the go-to event for its community and is a fantastic fit for our business.” – Mark Shashoua, CEO, hyve Group

With MMA as a strategic partner, POSSIBLE has access to a global member database with over 800+ member companies, spanning the full marketing community.

“We are incredibly excited about the acquisition of POSSIBLE by Hyve, as it provides an even more powerful platform for MMA to share transformative insights with the marketing community, helping marketers to embrace the possibilities of the new future of marketing. There is no better partner for the MMA than Hyve with their track record in innovating and transforming the event attendee experience. The entire MMA Global Board of Chief Marketing Officers and marketing solutions companies is ecstatic about this partnership to scale our support for marketers in growing their businesses through better event  experiences in the U.S. and worldwide.” – Greg Stuart, CEO, MMA Global
“POSSIBLE has found a unique home and amazing partner in Hyve. Hyve and POSSIBLE share common values and a deep desire to reimagine the event space by creating experiences that deliver business value and inspiring outcomes for our customers. We’re very excited for what’s to come and the opportunity to expand upon all our success.”- Christian Muche, Global President, POSSIBLE

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