Under the theme “Make Joy Through Science and Creativity,” IFF is set to showcase a series of groundbreaking food and beverage innovations at Gulfood Manufacturing 2024, taking place from November 5 to 7 at the Dubai World Trade Centre. Located at Hall 8, booth A8-4, IFF will highlight how it leverages cutting-edge technologies and deep consumer insights to transform megatrends into real opportunities for the food and beverage industry.
“We aim to revolutionize the industry with innovative solutions that not only meet but surpass market demands,” said Helga Moelschl, Regional President of AMETI, Nourish, IFF. “Our approach merges scientific expertise with creativity and agility, and we’re thrilled to present concepts that reflect these values. Visitors will experience firsthand how our sustainable and affordable solutions deliver exceptional sensory appeal alongside functional health benefits.”
At Gulfood Manufacturing 2024, IFF will spotlight an array of new product concepts aligned with key consumer trends like Experiential Delight, Health, and Affordability. These innovations span various categories, including beverages, dairy, snacks, bakery, culinary, bars, and confectionery. Each concept underscores IFF’s commitment to helping manufacturers craft products with superior sensory qualities, functional health benefits, and cost-efficiency.
Visitors to IFF’s two-story booth can explore the following innovative concepts:
– Cost-Efficient Dairy Drinks: Featuring IFF’s specialty stabilizers, emulsifiers, patented flavor technology, and innovative top notes, these dairy concepts offer significant cost savings without compromising on sensory quality or stability. Available in plain milk and flavored varieties, they also boast higher calcium levels compared to standard milk.
– Fizzy Beverages with Innovative Flavors: Designed to engage consumers emotionally while providing energy drink benefits, these beverages incorporate IFF’s Beyond Hedonics research, which aligns flavors with functional health benefits using IFF’s HealthScape and Flavor Feelings tools. This approach helps brands create deeper emotional connections with consumers, enhancing their experience of energy, happiness, focus, and fun.
– Reduced Tomato Paste Sauces: Using IFF’s *CURE* (Core and Uncommon Replacements & Extenders) system, these sauces reduce tomato paste usage by 30% or more, delivering the same flavor, texture, and quality at a lower cost—an ideal solution for manufacturers seeking sustainability without sacrificing taste.
– International Fusion Snacks: Drawing on both Asian and European culinary influences, these snack concepts appeal to consumers’ epicuriosity, encouraging them to discover new, exciting flavors and aromas.
– Cocoa Reduction in Cookies and Chocolate Drinks: IFF’s innovative flavor solutions allow manufacturers to reduce cocoa content in products like cookies and chocolate drinks while maintaining their rich taste and quality. This solution helps offset rising cocoa prices without compromising consumer expectations for high-quality sensory experiences.
These pioneering concepts demonstrate IFF’s unique ability to combine creativity and science, offering practical, sustainable, and affordable innovations that align with the evolving demands of today’s food and beverage landscape.
