In a strong move against the prevailing counterfeiting menace, Authentication Solutions Providers Association (ASPA) with its co-organiser Messe Frankfurt India announces the 5th edition of Traceability and Authentication Forum & Awards on 6-7th July 2023 at Hyatt Regency in New Delhi.
Traceability and Authentication Forum 2023 brings together leaders from the industry and global experts along with top authorities from the government, to discuss solutions and address the challenges that counterfeiting poses to the industry. It enables policymakers, brands, ASPA members and all stakeholders to gain first-hand collaborative knowledge of anti-counterfeiting and traceability technologies, solutions and systems.
Expressing his gratitude to the members of the Authentication Forum for their empowering support, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, shared: “The country requires a comprehensive, proactive and holistic counter approach. We need to make a significant change in increasing awareness, implementing authenticated solutions and supporting these with robust track and trace infrastructure. An aware consumer holds the power to fight this menace however we must enhance consumer awareness about this issue. Since its inception, Messe Frankfurt India along with ASPA has made good progress for creating momentum in the fight against fakes in India and we are committed towards strengthening this momentum.”
Among the highly-reputed panel members of the Traceability & Authentication Forum will include S Swaminathan, CEO, GS1 India, Dr Jayashree Gupta, President- Consumers India & Chairperson, Human Rights Group, Diwaker Bharadwaj, President (Automation/Serialization, Packaging & Brand Protection), Polycab India Limited, Rajat Wahi, Partner, Deloitte India, Unaise Urfi, Director, KPMG India, Col. Harendra Bana, Regional Security Manager – South Asia, FMCG, Anubhav Jain, Brand Protection Specialist, Amazon, Prashant Kumar Gupta, Country Head -Sales, Shriram Veritech Solutions Pvt Ltd and Supriya Verma, Director, PwC.
Arranged into a series of sessions, the two-day event will discuss a wide list of topics that play a consequential role in the evolving plan of Indian counterfeiting, such as: Implementation of barcode/ QR code on the top 300 pharmaceuticals brands, discussion on pitching disrupting and latest generation technologies with insights on emerging authentication, traceability technologies, online marketplaces and anti-counterfeiting trends. The conference will also address topics such as counterfeiting and consumer perception, future of brand security, integrating IP enforcement strategy with anti-counterfeiting, way forward for regulators, brands and consumers, best practices, global case studies, etc.
In addition, the conference will host the first edition of its annual industry award “U K Gupta’s Excellence Award 2023” in memory of the late Mr U K Gupta former president Authentication Solutions Providers Association India Ltd. The awards are designed to promote innovation, development and recognition in the anti-counterfeiting industry.
With the theme focusing on ‘coming together to pledge for zero counterfeiting’, the fifth edition of the Traceability & Authentication Forum will converge members from notable industries including agrichemical, apparel, automotive, food and beverages, consumer electronics, pharmaceuticals, biotech & medical, tobacco, cosmetics, nutraceuticals and supplements, FMCG, luxury goods, wines and spirits and more.
