Kentucky Venues, which operates the Kentucky Exposition Center and the Kentucky International Convention Center, has announced a new partnership with Spectra to expand sponsorship and client-building opportunities across the state and generate new revenue sources.
Spectra Partnerships – a major division of Spectra, an industry leader in live events and entertainment – will serve as KY Venues’ sales consulting agency. The team will be responsible for identifying and cultivating naming rights and corporate sponsorships for the sixth largest convention center in the U.S. – Kentucky Exposition Center, and one of North America’s newly renovated and LEED Silver – Kentucky International Convention Center to generate new revenue sources.
“Kentucky Venues is in the business of generating economic impact for our city and state. We want to use our resources wisely to attract new clients and build partnerships with sponsors,” David S. Beck, president and CEO of Kentucky Venues, said. “We’re excited to work with the professionals at Spectra, leaning on their expertise and experience to help improve events and generate revenue at both of our facilities.”
Spectra Partnerships will also focus on six annual, signature events that are owned and produced by Kentucky Venues: the Kentucky State Fair, World’s Championship Horse Show, National Farm Machinery Show, Championship Tractor Pull, North American International Livestock Exposition and North American Championship Rodeo.
