Messe Frankfurt (HK) Ltd Taiwan Branch has announced that it will join Yorkers Trade & Marketing Service Co Ltd and GMTX Co Ltd to co-organise three events in the field of Electronics and Automation Technologies targeting the ASEAN region. Intelligent Asia Thailand and Automation Thailand, taking place from 6 – 8 March 2025 at the Bangkok International Trade & Exhibition Centre (BITEC), will present end-to-end solutions for electronics manufacturing and automation. Accompanying the shows will be the launch of SPS Stage Bangkok, a new dual-focus showcase and seminar area that marks the SPS
brand’s first appearance in the region’s promising manufacturing sector.
“As a leading global exhibition organiser, we focus on holding our events in areas where
industry needs are most pressing. Nowadays, industrial automation is crucial for any
manufacturing firm seeking to stay ahead of the competition. We know this all too well, as
we have been hosting the internationally recognised SPS series of events long enough to
understand the needs of the industry. Currently, we are seeing strong demand throughout
Southeast Asia for digital transformation and automation solutions. I believe these
additional events will address the emerging requirements in the manufacturing and
technology sectors as a whole,” explained Mr Wolfgang Marzin, President and Chief
Executive Officer (CEO), Messe Frankfurt GmbH.
Mr Stephan Buurma, Member of the Board of Management, Messe Frankfurt Group,
added: “Messe Frankfurt has developed a strong regional presence in Asia over the last
30 years, promoting technological advancement through its trade fairs and events.
Connecting Thailand and the wider ASEAN market to our global network enables us to
introduce international expertise that drives local industry growth. These new additions to
our portfolio are particularly relevant as the region is becoming an increasingly attractive
option for companies diversifying their manufacturing base to reduce supply chain risks.”
Thailand, in particular, has been a major beneficiary of this trend, with the number of
submitted FDI applications increasing 83% year-over-year in the first half of 2024, totalling
325.7 billion baht (USD 9.2 billion)1. These investments largely target the nation’s ‘Scurve’ industries, which include automation and robotics, along with the country’s
nationally important electronics and automotive sectors.
Thailand’s economy is heavily export-oriented, with manufacturing contributing to nearly a
quarter of its GDP.2 However, while the country remains attractive to foreign investors, it is
also facing new challenges including increasing regional competition and an aging
workforce. The National Economic and Social Development Council (NESDC) projects a
decline in the working-age population of over 3 million each decade. Consequently, automation is becoming an increasingly decisive factor in the country’s
continued industrial growth, shaping how both international and domestic manufacturers
respond to global market pressures and labour constraints.
Intelligent Asia Thailand and Automation Thailand bring the world’s latest advancements
in automation and electronics manufacturing to the region, connecting prospective
industrial buyers from the country’s high growth industries, such as electronics and
automotive, with solution providers from domestic and global markets. In 2025, the two
fairs will host an anticipated 300 exhibitors, showcasing products and solutions designed
to support local manufacturers in building fully digitalised industrial ecosystems,
regardless of their current level of automation.
At Intelligent Asia Thailand, visitors will find a wide variety of advanced solutions for
electronics manufacturing, with product categories covering equipment and technologies
for printed circuit board (PCB) production, electronics manufacturing and assembly
(EMA), optoelectronics and laser displays, battery power storage and electric vehicle
solutions. Meanwhile, Automation Thailand will showcase technologies across five main application categories: industrial automation, robotics, inspection and measuring equipment, digital factories and warehouse and logistics. Exhibits will range from basic components, such as drive systems, sensors and control technologies, to more complex solutions including industrial PCs, Human-Machine Interfaces (HMI), industrial communications and robotics.
A new ‘stage’ of automation in Thailand: introducing SPS Stage Bangkok
Alongside the two exhibitions, the internationally-recognised SPS brand will make its
regional debut in Southeast Asia as SPS Stage Bangkok, a new dual-format showcase
and seminar area. This expansion brings Thailand under the international SPS network,
joining events in China, Italy, and the United States, as well as the brand’s flagship
exhibition, SPS – Smart Production Solutions in Nuremberg, Germany.
SPS Stage Bangkok narrows its focus to complete solutions, reflecting the concept of its
German mother show. Utilising the brand’s international network, this new platform will
bring exhibitors, industry specialists and visitors from key markets to the ASEAN region.
This expertise will also shape the seminar programme, which will adapt themes from the
Nuremberg event and explore them within the context of Thailand’s manufacturing sector.
Topics for 2025 include innovations in sensor technologies, predictive maintenance and
the industrial internet of things (IIoT), digital twins, and, with reference to the country’s
upcoming 2025 carbon tax, the role of smart manufacturing in carbon management.
Together with Intelligent Asia Thailand and Automation Thailand, the co-location of these
three events is intended to bring together industry players from across the region’s manufacturing sector, forming a cohesive, end-to-end platform for sourcing and sharing industry knowledge in electronics manufacturing and automation.
The events are jointly organised by Messe Frankfurt (HK) Ltd Taiwan Branch, Yorkers
Trade & Marketing Service Co Ltd and GMTX Company Ltd. For more details, please
contact: Israel.Gogol@taiwan.messefrankfurt.com.
