The furniture market in India is highly fragmented with majority of the revenue being generated from the unorganized sector, which includes onsite carpenters, independent furniture manufacturers and domestic retailers. Even with all the favorable factors, the Indian furniture industry is yet to bloom to its full potential. The whole furniture industry has been at a disadvantage due to the lack of better organization and unity which would have propelled the industry to greater heights. The Hindustan International Furniture Fair (HIFF) was conceived keeping in mind the idea of bringing the world under one roof to know and feel the Indian furniture industry. HIFF aims to strengthen and create a solid base to help propel the local and regional industry internationally through cross-border exposure, training and collaborations, thus enabling the industry to keep in tide with the current world trends in furniture. HIFF is the perfect platform for knowing and exploring the new trends in the world furniture industry and for creating and establishing new business relationships. The fair creates an opportunity for the furniture producers to exhibit their products. In the last two years, more than 650 exhibitors from all over India have made use of the opportunity and have come and displayed a wide variety of their products.
