I had established Marketing Assistance and Research Support (MARS) on July 1, 2007 and had started by working as an advisor to lay the foundation of my business.”
ES. As a woman in power, please tell us about your glorious expedition so far.
Rekha Sharma. Myself Rekha Sharma, a renowned women entrepreneur recognized for my extensive contributions to the business landscape. I had established Marketing Assistance and Research Support (MARS) on July 1, 2007 and had started by working as an advisor to lay the foundation of my business. In 2011, I have secured my first major project with Taiwan, which continued till 2018 where I have supported Taiwan External Trade Development Council (TAITRA) in their different market research projects in India and Sri Lanka, on the basis of those research reports 190 Taiwanese industries established presence in India, facilitating cross-border trade.
I have served as a bilateral trade and investment advisor to numerous countries and leading industry associations, including TAITRA, FCCISL, UAE, EICL, GCCI, BRICS CCI, and FMPCCI. My visits over 800 manufacturing units across 17 Indian states, showcase my deep industry knowledge and commitment to fostering business growth with bilateral trade and investment. Currently I’m Secretary General of “Nigeria – India Business Council” which works under the guidance of High Commissioners of India & Nigeria. Also, I hold the position of Chairperson- International Committee at Indian Industries Association.
ES. Could you share the inspiration behind founding MARS and Himfresh Pvt Ltd? What motivated you to venture into these domains?
Rekha Sharma. The inspiration behind forming MARS is to streamline cross-border trade and investment, aiming to connect economies and support SMEs globally. And for Himfresh Pvt Ltd, it reflects dedication to provide a natural & chemical free life for a sustainable tomorrow with our handmade/non-factory made products across many categories including Personal Care, body Care & more.
ES. As the leader of multiple ventures, what strategies do you employ to foster a culture of growth and excellence within your organizations? Are there any upcoming projects or initiatives that you are excited about?
Rekha Sharma. I emphasize on creating valuable connections, monitoring market trends, and providing tailored business solutions for business growth globally. Upcoming initiatives include expanding MARS’s reach with the “India SME Trade Connect” project to promote SMEs’ growth in African countries which includes various upcoming business delegations to Togo, Benin, Tanzania, Nigeria and more.
ES. As the Secretary General at NIBC, what are your key responsibilities and objectives? How does this role complement your entrepreneurial pursuits?
Rekha Sharma. As Secretary General of the Nigeria India Business Council (NIBC), my focus is on fostering bilateral trade and investment between India and Nigeria. This role complements me towards my entrepreneurial work by enhancing international business opportunities and partnerships.
ES. As you continue to push boundaries and drive change, what are your aspirations for the future, both personally and professionally?
Rekha Sharma. I aspire international trade facilitation, foster SME growth globally, and promote sustainable business practices in national and international market. My personal and professional goals align with creating a positive impact on the global economy.
ES. As a distinguished member of the jury, what message of congratulations and expectations would you like to convey for the upcoming 8th Edition of the Exhibition Excellence Awards 2024?
Rekha Sharma. I would like to express my heartfelt congratulations to all participants, emphasizing the importance of innovation and excellence in the industry and would encourage continued dedication to quality and pioneering advancements.
ES. As a successful businesswoman, what are the 5 key measures you suggest to the aspiring youth?
Rekha Sharma. I would suggest to:
Pursue continuous learning and adaptability.
Maintain strong networking and relationship-building.
Embrace innovation and technology.
Maintain a focus on sustainability and ethical practices.
Cultivate resilience and perseverance in the face of challenges.
