RX (Reed Exhibitions) has announced that Kathryn McCarthy has been appointed as the company’s new RXUK Marketing Director, effective April 2023.
Kathryn, who also sits on the RXUK Senior Leadership Team, joins RX from ADP, having previously spent 17 years at Zebra Technologies, where she led demand generation across EMEA, built a new global audience marketing practice and led digital marketing transformation.
Kerry Prince, RX Brand Director, commented: “We are delighted to welcome Kathryn to RX. Kathryn is an accomplished, dynamic and successful marketing leader who brings a wealth of experience in building high-performing marketing teams, which will accelerate RX’s momentum in the months to come.”
Commenting on her appointment, Kathryn said: “I am thrilled to join RX – it’s a new industry for me and I’m excited to use my experience in developing marketing strategies across our events.
“My immediate priority at RX is to learn more about the business, our people and the nuances of our visitor and exhibitor ecosystem, and in true ‘event industry’ spirit I’ve hit the ground running by joining the team at two recent RX events – The London Book Fair and Arabian Travel Market in Dubai.”
Kathryn is a senior B2B digital marketing leader making an impact in data-driven, digital first marketing. She holds a track record of delivering tangible results for global businesses, with enterprise-level technology experience in US-led global and EMEA region functions, along with APAC and LATAM experience.
