SIAL Middle East 2021 (SIAL ME) will return to the Abu Dhabi National Exhibition Centre (ADNEC) from 7 to 9 December 2021.
Organised by Abu Dhabi National Exhibitions Company (ADNEC), SIAL ME is one of the Middle East’s largest food, beverage, and hospitality events. The 11th edition of the SIAL ME will feature incredible features and activities for all visitors and participants to enjoy. These include including ‘The Hosted Buyer Program’, UAE National Coffee Championships, SIAL Innovation, 2022 UAE National Latte Art Grading Battle and the inaugural World Gourmet Show – Abu Dhabi.
Businesspeople and exhibitors can look forward to participating in SIAL ME’s ‘The Hosted Buyer Program’, which seeks to foster and support supply chain partnerships. Offering a private dedicated suite, Hosted Buyers will be able to source new products, develop new business, and meet with a selected batch of exhibitors through a series of engaging sessions.
Foodies from all over the UAE and the region can enjoy the inaugural launch of the World Gourmet Show – Abu Dhabi, which will feature Michelin star chefs and the best chefs in the capital deliver masterclasses, exciting competitions and demonstrations, as well as a spectacular display from the World Champion acrobatic pizza performer. The show will also feature a hydroponic garden, liquid lab and pizza kitchen.
Coffee connoisseurs and enthusiasts can expect to watch the reprise of the UAE National Coffee Championships, which are certified by World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association. Highlighting the meticulous craft of filter coffee brewing by hand, the UAE National Brewers Cup promotes the art of manual coffee brewing and baristas’ excellent levels of service, whereas the Cup Tasters Championship qualifies coffee cupper professionals for their speed, skill and accuracy.
The latest and greatest in food and beverage innovation will be on display at SIAL Innovation. The event’s unique platform for the world’s most creative and inventive products is open exclusively for exhibitors and judged by XTC World Innovation. The most novel products in the foodservice, retail and food industry will be awarded the innovation award and gain the opportunity to be displayed at SIAL events worldwide.
