International Garment Fair Association along with three associations – CMAI, GEAR, and GEMA – with the support of AEPC has planned to organize Source Zone 2019 from 4th to 6th July, 2019 at India Expo Mart, Greater Noida. After much brainstorming and deliberation of stakeholders and think tanks, everyone arrived to a consensus that we need to provide a quality platform for yarn, Fabric, Fiber, Trimmings and Embellishments and Services along with the already established Apparel and Accessories sourcing fair IIGF, to strengthen the India’s claim to become the world’s most favored sourcing destination in Textile and Garment Sector.
Source Zone and IIGF are co-located and scheduled to be held during the same dates. 500+ garment exporters participate in the July edition of IIGF, and more than 1500+ Buyers and Buying Agents come to source from the participants during the Fair. “The participants and visitors of IIGF would be the ideal Target Audience for the participants at Source Zone, as they would form the core customers of all suppliers of Raw Materials of Garments” says Rahul Mehta, Chairman, IGFA. “The Source Zone has been designed in a way that it shall be a cost-efficient for participants and effective buying trip for buyers and other trade visitors.
It will also emerge as a shining example and bridge the gaps present in textile value chain as far as sourcing of building blocks of apparels are concerned” he added. The warm response of the fabric manufacturers so far has reinforced our belief that the show will turn out to be a premier show in a longer run. During the show we expect 150+ exhibitors will be showing collections of fabrics and other accessories. At the fair, participants can expect an appreciable number of buyers and buying agents and other important trade visitors along with limitless opportunity to book their orders during three dedicated days. A breathtaking and exclusive collection of yarn, fiber, fabrics, trimmings and embellishments, allied services and the like, manufactured by premier Indian fashion and export houses, will be showcased at Source Zone. These collections, a blend of Indian flavor and international appeal, reflect the latest designs in vogue. Buyers will have plethora of options to choose from and will be spoilt for choices.
“The exhibition’s three-day format and overlapping profile of IIGF’s visitors, will further enhance the appeal and opportunity to take your business global. With all resources and Organizer’s prowess in place, the Source Zone is designed and destined to be a leading industry event of its kind that will bring together domestic
suppliers, manufacturers, service providers and buyers all under one roof on year on year basis” added Lalit Thukral, Vice Chairman, IGFA.
Promotion Strategy of Source Zone 2019: Focused market strategy for better Reach
A comprehensive campaign, both online and offline, has been planned to keep in constant touch with both exhibitors and trade visitors. This campaign shall include advertising and marketing through:
Advertisements in trade journals and on Web
Mailers and E mailers
Tele-calling and Road shows
Promotion through international exhibitions
Strategic alliances with leading Indian and international trade bodies
Source Zone and IIGF together will be most diverse and unmissable fashion sourcing fair for the textile and garment industry. Utilize the negotiated rates to reduce manufacturing costs and thereby remain competitive in global market.
With these words, we invite and request you to reserve your dates in the month of July for this unmatched and well organized apparel and fabric sourcing trade show and infuse new energy in your business strategies.
