The 2-week long Taobao festival 2019 commenced on September 12 at two venues, Hangzhou nesting grounds and west lake in China. The festival, organised annually by the Alibaba Group to encourage innovators and shift from a ‘made in China’ tag to ‘designed in China’, has six zones: Technology, Chinese culture, Gen-Z trends, Design, Food and Creativity. “Every year, the Tech zone has always got the most attention. The passion for innovation here is strong, especially in the younger generation,” says Chris Tung, Chief Marketing Officer, Alibaba. The Taobao Maker Festival is organised every year by the Alibaba Group in Hangzhou, China, and features the latest in Next-Gen development. “We are committed to becoming an international leading platform for new trends and to showcase the unique creativity of Chinese entrepreneurs,” said Jiang Fan, president of Taobao and Tmall. He further added that “Innovation and craftsmanship are fundamental to Taobao’s core values. By rewarding and incentivizing innovative merchants, Taobao will continue provide the best products for our customers and help to support our growth.”
