The Middle East’s biggest annual fitness and wellness exhibition, featuring the Dubai Muscle Show, Dubai Active and Dubai Active Industry, will be returning to Dubai from 25th – 27th October 2024.
Anticipating 38,000 visitors, the event will expand to 30,000 sqm complete with an exciting outdoor activation area at its new home, the Dubai Exhibition Centre in Expo City, which is poised to become a key hub with ambitious developments such as the Al Maktoum International Airport underway.
In collaboration with Dubai Sports Council, Dubai Tourism and Expo City, the 2024 edition of the exhibition will host 600 inspirational athletes and health and fitness influencers from around the globe. Seamlessly bringing together all facets of the fitness industry at its exhibition space with epic headliners and a robust schedule of events, attendees will experience inspirational and educational talks, meet and greets with some of the fitness industry’s biggest names, world-renowned competitions, a back-to-back schedule of exciting group fitness classes and business seminars.
The event will also showcase more than 400 exhibitors representing world-leading sports nutrition, fitness, wellness and bodybuilding brands spanning 40 countries.
