ES. With over 23 years of experience in the beauty and wellness industry can you please tell us about your glorious journey?
Villoo Daaji. Certainly. My journey in the beauty and wellness industry has been one of continuous growth and learning. Starting as a Research Associate at C.M.I.E Economic Research, I gained insights into consumer behavior and market dynamics. Transitioning through roles such as Product Manager at Pidilite Industries and Head of Marketing Communications at Pidilite Industries, I honed my skills in brand management and strategic planning.
As Vice President of Marketing at GNC India, I played a pivotal role in driving business growth, and at Bisleri as Deputy General Manager, I led impactful initiatives contributing to revenue growth and enhanced digital presence. Currently, as Senior Vice President of Group Marketing at Baccarose Perfumes & Beauty Products, I continue to leverage my expertise to drive brand development and strategic planning, spearheading initiatives like the Parcos Beauty Influencer Awards and Parcos E-commerce platform development.
ES. In what ways have recent market shifts or consumer preferences influenced Baccarose’s product development and marketing strategies?
Villoo Daaji. Recent market shifts and evolving consumer preferences have significantly influenced Baccarose’s product development and marketing strategies. We’ve observed a growing demand for sustainable and ethical beauty products, leading us to prioritize environmentally conscious ingredients and packaging.
Additionally, there’s a trend towards personalized skincare solutions, prompting us to invest in research and development for customizable beauty offerings. Moreover, the rise of digital platforms and influencer marketing has shaped our marketing strategies, leading to more targeted and engaging campaigns across social media channels.
ES. Could you highlight some key milestones or achievements during your tenure that you’re particularly proud of?
Villoo Daaji. One notable achievement during my tenure is spearheading the launch of the “Ghar Ayegi Bisleri” campaign at Bisleri, which tripled revenue scale to INR 10CR annually within a short period. Additionally, at GNC India, achieving an annualized business of INR 100CR showcased significant growth under my leadership. Furthermore, initiatives like the Parcos Beauty Influencer Awards and the development of Parcos E-commerce platform at Baccarose have contributed significantly to brand recognition and market influence.
ES. How would you like to express your well-wishes for the 8th Edition of the Exhibition Excellence Awards 2024 and as the esteemed jury what are your hopes from the show?
Villoo Daaji. I extend my heartfelt well-wishes to all participants of the 8th Edition of the Exhibition Excellence Awards 2024. As a member of the esteemed jury, my hope is to see innovative and impactful exhibitions that showcase creativity, sustainability, and industry leadership. I look forward to recognizing and celebrating excellence in the exhibition industry and inspiring future innovations.
ES. As a successful businesswoman what are the 5 key measures you suggest to the aspiring youth?
Villoo Daaji. Aspiring youth can benefit from the following key measures:
- Continuous Learning: Stay updated with industry trends and invest in personal and professional development.
- Resilience: Embrace challenges as opportunities for growth and persevere in the face of adversity.
- Networking: Build meaningful connections within the industry and seek mentorship from experienced professionals.
- Innovation: Foster a mindset of creativity and innovation to stay ahead in a competitive landscape.
- Purpose-driven Leadership: Lead with integrity, empathy, and a commitment to making a positive impact in the world.
ES. Any message you’d like to share with the industry at large?
Villoo Daaji. My message to the industry at large is to prioritize sustainability, innovation, and consumer-centricity in all endeavors. By embracing ethical practices, fostering creativity, and putting consumers at the heart of decision-making, we can create a more inclusive and sustainable future for the beauty and wellness industry. Let’s collaborate, innovate, and inspire positive change together.
